Sub-Brand Design | Morgan Stanley | Denver, CO
Personal Within Corporate
The Cherry Creek Group is a financial services management organization operating within Morgan Stanley. This small group is located at the base of the Rocky Mountains in Denver, advising high net worth clients...each of these clients entrust an annual minimum of $5M to the financial team.
The VP of the group, Michael Brown, is a CFP with 20 years experience with Fidelity Investments, MainStay Investments and Banc of America Captial Management. He was named a 2012, 2013 and 2014 Five-Star Wealth Manager by 5280 Magazine (an award given to the top Denver wealth managers for client satisfaction based on the results of an independent survey of high net worth investors).
The Cherry Creek Group focuses on personal attention, and the team wanted a distinctive in-house brand and voice to more easily connect with their clients.
The bright, (cherry) red banner became the group's calling card, and the marketing tied directly to the group's Colorado location and affiliations.
The team needed more than images to get their message across. Working directly with the clients and interviewing each senior member of the team, we pulled their core business values and goals out from under the heavy financial jargon, fine-tuned their message, and brought it to a more relatable level for their own clients.
